My honest guess is that it is either a scam or run VERY poorly with little to no disregard about customer satisfaction

Yes. They purchase and markup bikinis from China that you can buy for $8 on AliExpress

IT'S A SCAM. I made an order three weeks ago and I haven't received the tracking number even when I asked for it two times. They gave me the same lame and vague excuses that they were having troubles with delays on shipments. Is the same answer that they give to all their customers as you may see in others reviews. They have been stealing our money with their scam, they have a consistently defrauding behavior and I am starting a lawsuit for FRAUD and SCAMMING.

They are a complete scam. The quality is awful and it took over 2 months. They also don't refund

It's a scam. Takes 2 months to get your order and it's not refundable. Te quality is really bad and I doubt it's made in California as said on the website.