Everybody can review everyone. That might sounds good but in reality is different. Your rivals can write about your business and literally everyone that might not actually had the chance to use your services. Even your friends. Therefore Tripadvisor has many fake reviews and it is a site that cannot be trusted. On top of that even if you know that one review is fake is almost impossible to conduct them and therefore delete it. There is no real use of this site in my opinion and is definitely the worst advisor for holidays. I am no longer using it.