While I understand I live in a rural area and internet services could be very limited. We have a school less than 1/2 mile from us that has fiber through Spectrum. So why not go through them? Well, found out that there is an agreement between companies not to encroach on the others' "territory" so Spectrum, Cox, and other companies will not open up to us. And it appears that CenturyLink does not find this area important enough to expand in.! 990 era coax should be good enough. Thankfully Mr. Musk and his Starlink should be hitting the ground soon.