Magickids is a discount kidswear whole saler with 50% or more on brand named products. Do people really this-[not so you can notice]. Must be sales advertisment is worn-out. Here is the catch this outfit. Isaac Mizrahi [vice presitant] has a zillion red hot deals that will boost your sales by [100-200%] at $75.00 to 150.00 per deal! He tries to cram them down your throat the firat few months. Do not bite on them! I bet $$$ to dough-nuts that 90% of company revenue is sale of red hot deales Can spend alot of money with little return. I didn't bite! Had small income.