Loved ign, but over the last 5 years their ad policy has become the most intrusive in the gaming industry, so much that u cannot even scroll down the page without it stuttering, reloading, ads auto playing. It's basically greed, if u need that many ads to keep going, ruining your customer experience, then hey, lower your outgoings/employees/greedy shareholders etc so you can deliver a half decent service. Most of the decent reviewers have lefts it won't hurt the business if you let a lot of them go. But hey, greed will always come first, especially for American companies