My dogs love this food and they hate every single dog food I've tried. I bought it after watching the documentary on Netflix called "pet fooled" that shows how nasty most dog food is. I buy the raw kind and sear it in a pan lightly. My Pomeranian likes it and she's picky. The customer service is awesome and it gets delivered to your house so you never have to think about running out. You can customize the order for the meat preferences. You get a shipping label sticker with the box to recycle the packaging. The meat is all grass fed and cage free with no antibiotics or hormones! I feel better giving my dogs real food and it's so easy.