I recently opened a small beauty salon, and I decided to see how the competition stacked up. I found some reviews of us on Nicelocal. I went to our page, and the content was only so-so. Unlike other salons in our area, which clearly had not created their content themselves, but had paid for promotion. So I invested in the Premium package, in order to really compete and to get more customers. Within a month they had entered all our information and set up the promotion. Our card began to appear much higher in the directory's search results. A month after the launch we started getting clients from this platform. So we're seeing results.