I'm not a big fan of self-improvement products because they typically start off cheap, and then try to up sell you on more expensive products. This site has plenty of products at affordable prices without any push to buy any expensive products. And after having the chance to speak with the Author, you can tell he really believes in it himself.
Plus there are lots of local school websites where the author lives recommending his products and they link directly to his websites, along with testimonials.
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