Because they are owned by the same company and match is a pay site I think. Date hook up is free. They want to make money so they push you to match. Down load the app and try setting up your profile from the app, it should let you and not redirect. Good luck

Avoid Match.com like the plague they have been revoked by the BBB and have had past and pending class action lawsuits against them, bunch of fake profiles and also after you delete your account and cut ties with them they auto renew and charge your card, I messaged them and said that I will join a class action suit against them if they try to steal from me.