Facebook? Twitter? No thank you. How about 276 shares of KO? How about a decades-long consumer who purchases overpriced 12-packs when they're not on sale? One who used to be called a loyal consumer with over 4000 points can now only redeem at "bronze" level, excuse me, bronze "status" because I don't live on social media? That's insulting and a shame. My status as a customer is determined if I tweet? How stupid! Do I buy more Coke or Cheerwine? Or RC Cola? THAT decision, of putting a carton of Cokes or someone else's drink into my grocery cart is what SHOULD drive a consumer loyalty program. MCR is supposed to be, or started as, a loyalty program. Coca-Cola, you've ventured too far off the path and have lost your orientation.
I won't be voting as the board recommends next time - an upper management that tolerates (maybe even encourages?) the alienation of loyal consumers is not worthy of my support. Don't care for Pepsi but I own PEP too. Their shares over last 5 years have trounced KO. Maybe they treat their consumers better? Maybe I should find out...

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Facebook? Twitter? No thank you. How about 276 shares of KO? How about a decades-long consumer who purchases overpriced 12-packs when they're not on sale? One who used to be called a loyal consumer with over 4000 points can now only redeem at "bronze" level, excuse me, bronze "status" because I don't live on social media? That's insulting and a shame. My status as a customer is determined if I tweet? How stupid! Do I buy more Coke or Cheerwine? Or RC Cola? THAT decision, of putting a carton of Cokes or someone else's drink into my grocery cart is what SHOULD drive a consumer loyalty program. MCR is supposed to be, or started as, a loyalty program. Coca-Cola, you've ventured too far off the path and have lost your orientation.
I won't be voting as the board recommends next time - an upper management that tolerates (maybe even encourages?) the alienation of loyal consumers is not worthy of my support. Don't care for Pepsi but I own PEP too. Their shares over last 5 years have trounced KO. Maybe they treat their consumers better? Maybe I should find out...

asked by J S. on 7/18/15

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Wm G. · Answer 1 · 2015-07-20T08:09Z

Wm G.

on 7/20/15

I still buy Coke products... but I've starting buying other brands and now split my Coke product purchases by 50%! If more customers did that, maybe Coke will wonder where their fizz went.

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Thomas B. · Answer 2 · 2015-07-20T07:59Z

Thomas B.

on 7/20/15

I've been 1 status point short of achieving Silver status for months now. If you don't betray your friends on Facebook or Twitter you never go anywhere Status-wise. I know MCR is a marketing program but it is also a rewards program for buying the product, and that aspect of it has been crippled by the forced social media addition.

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Mary S. · Answer 3 · 2015-07-19T05:32Z

Mary S.

on 7/19/15

Boy did you nail this one... this rewards program is an absolute disgrace as is all the idiotic social media.

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Pamela A. · Answer 4 · 2015-07-19T05:31Z

Pamela A.

on 7/19/15

I have created an online petition regarding this very issue. I am posting the link to as many people as possible. Each signature will generate a message to Coca-Cola. I am hoping this will have an effect.

https://www.change.org/p/lauren-thompson-coca-cola-allow-all-mycokerewards-members-access-to-all-status-level-rewards?recruiter=346669756&utm_source=share_petition&utm_medium=copylink

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Nancy R. · Answer 5 · 2015-07-19T12:00Z

Nancy R.

on 7/19/15

I heartily agree with your observations! What is Coca Cola thinking?

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Fran M. · Answer 6 · 2015-09-13T08:17Z

Fran M.

on 9/13/15

I am and took so long to be convinced to sell some of my Coca Cola stock, as well. This is a symptom of the overall company that my family and I adored!..

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