Advertising.amazon

Amazon Ads campaigns is another way for Amazon to rip Indie authors off. Depending on the price of your book, you make between 15-40% of the sales cost. Amazon ads seems to be attractive, but it cost so much that you need be be able to sell hundreds of books to break even. Amazon Sellers central costs money. You need to sell 15-30 books just to cover the monthly cost. Don't listen to all the youtube "experts" about how you can sell with low bids. You need 40,000 to 60,000 impressions a day to make a sale. To do that you need to start your bids at 1.70 USD. If you increase your budget to get more sales you also get more clicks which cost you money. The greater the price of your book the more money you have potential to make (like hardbacked books). It also reduces your market size. Most authors don't sell more than two hundred books. So take it from someone who lost lots of money and time in an Amazon rip off.