I'm not sure if it's a scam or not. But let's face it they all are. I'm not paying any site a membership fee just to at least read an email or IM somebody. You can't IM guys that randomly pop up asking you questions "trying to get to know you" and then theirs the pop up video messages/chat from random guys smh. That site is ridiculous.
Is this your business?
Claim your listing for free to respond to reviews, update your profile and manage your listing.