I loved this company and bought from them for years. Their price inflation is actually insane. A toner I bought less than a year ago went from 14-20$ to 44$. It's fermented rice and saki, readily available ingredients... I'm going to start making my own. Haha. Seriously, as happy as I am that this company grew in popularity, it's a shame to see it lose its long-time and loyal customers to greed.