Hello!
As I have just recently discovered the Uncommon Goods site, I have put several things in my cart in an attempt to decide which one I want to get as a gift for someone. I also became a member(free version)and have opted in to receive texts from them. Moments ago I received what just might be one of the absolute coolest things I have ever seen a company do.
There are so many people in this world who either had horrible parents, a horrible mother or a horrible father as well as people who never really had parents and those that have lost them. However, it is that time of year when mother's Day and Father's Day rolls around yet again. In the text that I received from them, I was given the option to opt out of receiving any promotional messaging relating to mother's Day and I am almost positive I will receive a similar one for Father's Day.
Well I personally have wonderful parents. I completely understand the desire to not have to look at something such as a promotional text message involving parents as a whole. It is such a forward way of thinking which should be commonplace actually, but it is extremely impressive and that company has definitely earned my loyalty just from that.