Once upon a time, in a land brimming with heritage and craftsmanship, Asim Jofa embarked on a glittering journey. Imagine this: a legacy steeped in the dazzling world of diamonds, transforming into a fashion empire that's nothing short of magical. That's right, folks! Our hero started his quest with 'The Diamond Gallery', a treasure trove of exclusive gems that could make even the royals green with envy.