The concept of Match is great. But here's the problem: for the short time I was a paid member on the site, I sent messages to potential matches based on their profile. Very few ever responded. Now it could be that I'm a real dud, but I don't think that's it. Match maintains profiles on people like me who haven't been paid members for months or years. When active paid members attempt to contact me via email, the only way I can respond is to pay for a membership. Isn't this false advertising when people like me are not active members but Match is representing me as a paid, available match?