I have bought all 4 of my grandkids the beach towles - 2 of the mermaid for my granddaughters and the octopus and crab for my grandsons. Well I had another grandson and wanted to buy him a towel. I paid $29.99 REGULAR PRICE for the towel last year, and this year they are marked $59.99 and "on sale" for $39.98 - I called and they denied that I bought / paid $29.00 for the towel last year, said they don't see it and the price in 2021 was also $29.99 and they said yes in 4 years, that it did go up - 50%!?!?!?, I ASKED DID YOU MARK UP IN PRICE SO YOU CAN LIE TO NEW CUSTOMERS AND SAY IT IS ON SALE FOR 50% OFF? I HAVE THE ORDER FROM LAST YEAR. I TOLD THEM THIS WILL BE THE LAST TOWEL I EVER ORDER FROM THEM AGAIN! They are great towels - but the idea that they treated a return customer like this - lied right to my face, they lost a customer! (I have bought dolls and other things as well and all are now "reg priced" 50% higher and "on sale" for 50% off which means you are paying reg price and a few dollars more for items you THINK are a great deal. BAIT AND SWITCH IS A SCAM!