You must buy your bids up front at $. 60 each and in specific packages. Each bidding round is cheap on the face value but people forget they are also spending those $. 60 bids each time. If an iPad goes for $80.00 on auction then that's a great buy but how many bids did it take you to get there? What people also forget about is this, the compnany is making an ENORMOUS killing. That $80.00 for the iPad at $. 01 incriments was actually 8000 bids. 8000 bids at $. 60 each gave the company a whopping $4,800.00 for an $800.00 iPad. I'm going to start my own online auction site. Anybody want in?