I've purchased a £44.99 bouquet for a close friend's 80th birthday. Instead of the large bouquet which was advertised, my friend had received a cheap-looking one, similar to the kind you can find at your local supermarket for under £10.
The eFlorist customer service team have declined to provide a partial refund, claiming that "Having reviewed the photograph you have been kind enough to provide, we are pleased to see that these flowers are fresh, have met the colour scheme of the advertised product and are to value". My requests to have the name of the local florist which delivered my order were completely ignored so I can't even take this matter up with them.
The eFlorist page: https://www.eflorist.co.uk/birthday-bouquet-pr******* (large one selected).
Never using this one again.