I don't understand the poor reviews. I have used this site for holiday photo cards now for two years after multiple disappointments using Minted and Tiny Prints as well as other sites over the years. The site is easy to use, the photo and card quality have been excellent and the company provides a personalized thank you with the order. The New York Times and Wall Street Journal have both rated Simply to Impress as the top photo card company for the last couple of years. I am a very satisfied customer and will continue to use Simply to Impress for all my photo card needs as well as recommend the site to others.