Yea, they maybe catering to the millennials who wanna be the chicy trust-fund hipster types... wots great about WP is they fill in a gap that other optometry places cannot or won't. If you want high end frames be prepared to pay for it on all fronts. Me, i've purchased two pairs of scrips that serve as my sunglasses... i have ZERO complaints about the scrip the frames... their customer service is EXCEPTIONAL, which harkens back to the error of old school customer service where they listen to the customer and are ready to remediate problems/issues. Bear in mind, we live in a world of being overcharged for everything that is made in china all day long - everywhere - be a well informed shopper, do your homework and commit your money to stuff based on price and quality... know what you want, not what u think you want. WP has a loyal and very satisfied customer in me.