George K.

I have hired many marketing companies while being in business for the last 15 years. I let Herolocity take a new company that I was opening with an evergreen field. It was a clear product with a lot of differentiation on the marketing. While I did not have the best experience with them I will let you be the judge.

What I liked: I liked the Unified approach as they say. It brought many combinations of marketing together. I had trouble finding this with many other companies and they were literally the only option otherwise I would have to hire seven different people with individualized talents which was not a viable option for me because I did not have the funds, experience or management.

What I disliked: I felt like I had to do a lot of babysitting. They did communicate well but they missed a lot of aspects of my product which are special to me. I was assigned to a marketing consultant who managed my marketing campaign and kept me up to date. I am not sure how many other campaigns he was managing but it felt like he was pretty busy and tense every time I talked to him. Back to the product. I do not like the fact that they literally rebranded the entire product as I created this product with the intention of it being my passion. They literally stripped it apart into everything I did not envision and their reasoning behind this is so it sells. What you guys have to realize is that YOU NEED TO TAKE INPUT FROM THE BUSINESS OWNER as HE KNOWS HIS PRODUCT BEST. I guarantee if they would have taken my input that it would have been 10x more successful end result than what it was.

Conclusion: They carried a eight month campaign and our company did meet the minimal numbers that they guaranteed but I go back to my original point that what they did to my product is not why I am in business. It was more of a passion to me and making my product something that it is not is not what I wanted. They didnt want to adjust because they felt like they wouldnt hit the numbers they guaranteed. I cancelled.

I have now found a gentleman who ACTUALLY TAKES my product and my passion into consideration when marketing it.