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Helen S.

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Total Points
81

1 Review by Helen

  • sydneyretailfestival.com.au

4/16/20

Extremely poorly organised Charge $4,000 for a both that had no foot traffic and no buyers. If you are a designer and are unsure of participating or not I highly urge you to invest the money into online marketing and trying to grow your presence online. Retail is such a dying trade as it is, boutiques no longer visit trade shows the visit Agency show rooms. Drive around and organise your own meetings with boutiques they are more likely to respond to personal interaction rather than at a trade event.

After the first day there where at least 50+ exhibitors who stood up and spoke with the organiser of the event and some of which actually recorded this scenario expressing disappointment and raining concern on the overall event. This resulted to the organiser promising to do his best to make up for it the following day by sending out more emails to boutiques to attend, the result was the same, no buyers or foot traffic.

Not only did the Sydney Retail Team handle every case unprofessionally to over 50 unhappy & confirmed designers they also decided to block and delete us all of instagram in hope that we wouldn't catch onto them wanting to run a 2020 and 2021 event.

It's not worth the head ache, if you are unsure please personally reach out to any of the past designers who exhibited. Don't trust the reviews in here stating 5 star ratings the are only trying to get ahead before the next exhibition.

This was just a poorly organised event, you are better off investing the money into your own marketing campaigns, pop up stores!

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