I struggled with what rating to give, so I did it in the middle.
I purchased twice from ABCTVs and never got the "too good to be true" advertised price. Always an excuse (commercial panel, bad parts, low quality panel, don't have unit, etc.).
The "bait" isn't real, but... After their "switch" to the higher priced unit the price was still better than others.
I also don't like that when checking out, no tax is shown but the invoice includes tax...
For me, their delivery people were good. They tried to work with me on delivery date and time and the people that did the delivery were friendly and courteous.
They unboxed the TV, turned it on, made sure it worked, then took a picture to show they did what they promised.
I hate the "bait and switch", but other options were not better.
I wish they just put the real price on the website. Bad reviews would be greatly reduced.