This website is NOT a scam, it is simply a different kind of online auction. The pay to bid style helps keeps the price of luxury items down. Like any auction, there is only one winner so it sometimes takes more than one try to win an item. This is probably why they list the same items multiple times. The facebook page shows videos of people who have won so I think that speaks for the legitimacy of the site. The company is based in California, all the items are brand new and guaranteed.