Probably my fault for not paying attention, but I was in a hurry to buy a book for a gift. I did not realize that by buying it at the super discounted price, I was "joining" the club. They have been billing me at $9.95 for "membership" for the past couple months.
I love the Food Network and their gorgeous website. What is great is that you can search for a recipe and you'll get one from several different chefs. It is a little slow for some pages, but when you consider the wealth of information on the site and the millions of people accessing it at all times, it's not bad at all.