In the year that I have had an account with Home Advisor they have provided 19 leads (my account had leads shut off for about 8 months of the year). Of those 19 leads only 6 of them were ready to proceed with the work, or 31.6%. My company has paid Home Advisor over $1,500 in a year to get leads that were less than one third qualified. We are a small company and cannot afford to pay an average of almost $85 per lead, of which only one third are viable.