I've ordered from well.ca for years, usually competetive pricing and decent delivery rates with low cut off for free shipping. Last year they increased it from $35 to $49 MIN, doable but still. So i go to order today and my cart is at $51 before tax, no discounts and they're trying to charge me $12.95 for shipping! While their website clearly states that free shipping is $49+ no small print no exceptions. For full transparency: this is shipping to Nackawic NB, a rural town of about 500-1000ppl, only 30min away from a 'hub' city of Frederiction. We're not talking NWT here or NFLD, etc. For other reference, when i went to change it to my sister's address in the 'city' of Saint John, it did change it to 'free shipping'. Go figure! However, in NB as is most of Canada, at least 30% of us live 20-30 min outside of a hub 'city'. How well.ca justifies this extra expense I do not know, as I pay the same price with canada post to ship a package basically anywhere in NB and NS. But guess what- they've lost my business. Lack of transparency and false advertisements are a huge no-no.