I bought a Vitamix for $500 more than 7 years ago from Costco. At that time they said it has a lifetime warranty. So we bought one.
However couple of days ago, there was a noise and some smoke while I was running it. So I stopped immediately and upon remover the jar found loose ball bearings. I think the motor blade was also affected. Since it had a lifetime warranty I called Vitamix. They asked me for the serial number and said the warranty was only for 7 years and it was past my warranty. They said the problem was with the jar and it would cost me $125. This is more than a new blender I could buy at Costco. What I am trying to say is it is a ripoff. Don't get fooled by their sales pitch. Its a lot of money to pay for a blender. We bought it as my husband got carried away by their sales pitch.