Initially, it was fun to unlock achievements, see the other pets pics and meet other pet owners. Once you realize the only way to actually rack up votes (you can only vote for your own pet 10 times in 24 hours) is to "exchange" votes with hardcore players in the other contests (there is a huge worldwide network of contests for pets, babies and children), it becomes so stressful and a full time job! I spent literally 32 1/2 hours on it last week! Many players say they want to exchange, then don't after they already have your votes. All this to win $50 or $100? Not worth it AT ALL!