It's a shell game using fake profiles to upsale you into more expensive membership dues. The only problem is my three day trial came with a fraudulent charge to Best Buy ($500+) on my credit card on the same day my membership went active. The customer service representative (Vicente) through their online chat feature quickly cancelled my membership when I told him about it and terminated the chat when I asked for an explanation. I tried the chat again and, lo and behold, Vicente was my representative again. He never answered any of my questions and simply filibustered my chat session.
COMPLETE FRAUDULENT SCAM!