Customers for 25 years. They know what they are doing and their quality over other vendors is most appreciated. The materials they use and the proper tailoring, the care that goes into their lingerie is evident. The fabrics are softer; the elastic and adornments nicer; the stretch easy; the seams smooth. All the lingerie just feels good to wear and touch. Use their sizing guides because you may need a different size in different styled garments. I've never bought bras, only lingerie. We love it. We've never felt deceived by sales or anything. Sometimes it is only the remaining sizes and odd colors that are on sale in order to clear merchandise so pay attention to what you are doing rather than complain when you are not attentive. E.g., black sells out faster than yellow so only the yellow XL might be the item on sale but not the same design in Med black. We've never had ordering problems during the whole 25 years. My parents used them, too. Thanks, Mom & Dad.