Fees are a big deal and in the end it is what separates out startups like wealthfront from bigger players. Vanguard has low fees and you know what... wealthfront is better on some funds. Much better interface to track your investments though.
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I don't know if it's just better than putting your money in your own index fund ETF.
If you look at your 401K you will notice tremendous fees going to the people running these funds....