It is not a scam but think about it. The actual amount that the auction goes to is immaterial. It is how much you are willing to spend buying bids. It IS very difficult to win the items people really want like IPads or expensive cameras, or things of that nature. The only winning strategy is to use your bids heavily, i. E. spend money. But each participant is spending individually (which is why the site is so successful), and you might be in for $600 already (1000 bids = $10 in item price increase, a very small amount if you are buying a fancy camera or an Ipad), i. E closing in on the actual value of the item and some else is just coming in and has not spent a cent. The only way to cut your losses in this case is to buy the item at the "buy now" price. Essentially, this website is a casino, and the only one that is winning for sure is the house, i. E. QuiBids. If there is something that no one else wants, you can buy it for much less than its value but there are not too many items like that or the site would go bust in no time.