I was a user when the company still called itself NetIdentity.com. Actually since before that when it was called Mailbank.com. The original service plan was 9.95 for 1 real POP email account, which was advertised as for life.
Since then, company names changed probably with different owners and management. After a few price hikes I've left feeling disappointed by the new pricing and service plans.
From a support standpoint, the company was responsive and responsible and reliable.
For users that want a easy one-stop provider of high-demand custom domains Hover may be for you.
I would suggest however puchasing your own. Com/. Net/. Org domain and buying a hosting service instead for more flexibility. $35/year for a single email may be OK. But I'm certain you can get much more paying just a little more.