HUGE selection and variety. Fantastic prices, sales, and coupons. The savings were well worth it, even with the shipping costs taken into account. The site is user friendly, easy to navigate, and you can create multiple 'wish' lists. Customer service was exceptional, prompt, knowledgeable, and friendly. They answered all of my questions and addressed any concerns. I was able to track my order the entire time. I only hoped the products would match the high expectations set by the experience thus far. I was thrilled to receive a carefully packaged order with product that met and exceeded my hopes! Everything is beautiful. I am proud to provide customers, friends, and family with jewelry items created with these fine products. Long lasting sterling silver plated items are a beautiful, more affordable option. Check different shipping options. I was able to go with a faster shipper for less than $1US more! Like other reviewers, this is my go to supplier from now on. Thank you Cobeads!