Site has a truly massive number of scammers. Many of these are simply hijacking existing profiles and inserting text / phone numbers and email addresses.
A disproportionately large number of profiles only contain the really basic 'click the box' level of personal information, with no attempt to write about personal interests, objectives, or information that might actually make you feel that you would like to explore a possible relationship. Of late, the site has tried to 'fix' this by providing yet more 'click the box' answers that attempt to convey the impression that the individual has taken the time to write something about themselves.
As with most sites, the male is generally expected to make the first move - and I am certainly okay with that. However, I am increasingly reluctant to take the time to compose a thoughtful note of introduction (which may or may not generate a response), to someone who can't be bothered to take the time to write a bit about themselves,