I won the Kindle for 19.99, but I spent around 150 bids on it. One bid is 0.6. I have to admit I am lucky for this. However, I think only a small portion of people can win large prize, but we can always get small prizes with fewer bids. If you believe you have luck, and you have plenty of bids, you can try the large prize, otherwise, you should not. Always bid when the counter goes near 1, which is a wiser choice I think.