They get you onto the side advertising berries for $20. What they don't tell you is that shipping is $13, if you want Valentine's shipping, it's an extra $5 and the "free shipping" link is a scam that requires you to sign up for a one year subscription. OH and the best part... even if you order THREE weeks in advance, the berries WON'T show up on Valentine's Day! They will come the next day, the chocolate will be melted/cracked off, and they will taste horrible. First time I used them, and the VERY last. I won't look like an idiot on Valentine's Day again.