It's a great substitute for regular energy drinks with 90% less carbs and no sugar what a bargain! It's cheaper (even with the conversion rates and shipping) to get it here in New Zealand and I love it! Got recommended by my sister who LOVES it aswell and our collection of flavours is growing and growing before we're even finished our tubs it's great for low carb/keto diets aswell! I'm obsessed! It tastes frickin amazing!