Let me tell you about it!
I am an Architect for 30 years licensed in 4 states and used this for my Daughters high performance house. R-17 going in and add another R-38 pink fuzz at the ceiling gives you R-55 for your house! Plus the attic does not need vents with this air, vapor and thermal barrier all in one product it meets code for a conditioned or semi conditioned attic. I am using an ERV for energy efficiency.
When selecting your product It does seem confusing because of all the products they offer but if you need any guidance they will help you pick what is appropriate and provide installation instructions. Each product is designed for certain applications and price points.
Its nice the product is water proof mold proof and you can install it fast and easy yourself. Beats calling in a spray foam contractor!