I am 63 and I like a natural hair color. I never get what I really want at a hair salon. Then I go home so disappointed after paying a fortune. Loreal age perfect color gives me just what I want! Everyone compliments the highlites and lowlites I have. Even my hairdresser has commented on how good the color looks. I think she thinks I go to someone else to get it. I just tried the directions for root coverage and it came out awesome! Please never change this product! I love it! Thank you!