Their advertising worked; I decided to buy a pair of firehose flex carpenter pants. Unfortunately, after wearing them roughly 5 times, I was building a deck one day, barely rubbed past a nail and tore a hole in the seat. I think literally every other piece of work clothing I have is more durable. Absolute garbage. To put the icing on the cake, customer service told me I'm out of luck (in friendlier and more political terms). No refunds or exchanges.
If Duluth Trading put some of their marketing budget toward product development, I'm guessing they would have much happier customers (albeit fewer of them... and we all know it's about the almighty dollar). Suffice it to say I will not be patronizing this company again.