Make it impossible to talk to someone
Overcharge, and dont reward customers
The only reason this company has any success is because its the only one poor people can use. In order to get support from a huma, you have to go through 20 minutes of hurdles, and even then their support phone number still sends you a link to talk to a robot.
The only reason customer support is this $#*!e is because their focused on profit not product. Garbage humans enjoy being a metaphorical wet sock