A Google search of 'red woolen coat' brought me to the website and I was blown away by the design and the prices (especially when you compare them to Todd Snyder, Brooks Brothers, Kapital, and United by Blue, all of which have high quality clothes with solid fits but expensive price tags). I happened to be in New York so I went in (I prefer to check the fit of the clothes before buying them). Cosmic (I think that was his name) was working there and he was incredibly helpful, sweet, and knowledgeable about the selection they had. He even applied a discount the website happened to be running. I bought a coat and a shirt and am happy with my purchase. I highly recommend them. I will be posting this review in a couple of spots to give this amazing company the traction they deserve.