This allows us to stay in front of our customers even though our location isn't exactly convenient. We're able to send coupons directly to our customers, those who continue to support us rather than given all of our benefits to anyone in the area. We can separate how we do that. Also, our customer reviews are ONLY FROM OUR OWN CUSTOMERS and not like google or yelp where it's someone in Italy reviewing us or someone in another state who have NOTHING to do with our business. You won't be disappointed!