We have a small plumbing business and don't need a lot off advertising. But we need to be seen in the main stream. Yodle helps us get there. With the way people search for business in their area, you have to have a currant web page. Also have it there so it pops up on your page when they are searching. There are different price range for the amount of advertising you might need. When I'm contacted from Yodle with a up sale and they are good(BUT I WOULDNT WANT THEM ANY OTHER WAY)they are also r on my team. They understand when I say I'm happy with what I got.