Benjamin O.

Dtlr advertises a "trendsetter award program" to loyal customers. I am a sneaker collector, I've been collecting shoes since 2003. I spend more money on shoes than the average consumer. The program works like this, you earn 1 point for every $1.00 spent on qualifying purchases, For every 500 points earned, receive a $25 Reward. On February 24 2022, I had a total of 3,952 points on my account, that means I've spent close to $4,000 with this company in the past few months. I save my rewards for raffle releases incase I win, so the stuff that sits on the shelf, I normally pay full price for. On February 28th I purchased 1 pair of shoes from my normal waldorf location, and was surprised that I had no points on my account. Dtlr sent me an email stating " We have looked into your profile and have concluded that we see patterns of a "bulk buyer/reseller". The problem is i'm actual a sneaker collector, a customer should not be punished because they spend too much money. That's absolutely ridiculous, to support a company as a regular customer and be punished isn't right. Everything I buy from this company is for personal use from me or my family, I am highly disappointed, reinstating my points is not enough, you should value your top customers and not treat them like this. I am owed $200 in coupons from this company. If you don't want to award your loyal customers, just end the program. Thanks!