I say overpriced because the quality is sub. I got a combo set with their foundation brush, I have had brushes last for YEARS. This had many hairs falling out initially, which they claim is normal, then after 2 cleanings all fell out, CHEAP. They didn't replace the brush just gave me partial credit to being a set. I bought the eyeliner and lip pencils, sharpener, and one of the lip moisturizers. The sharpener broke, it stays at home, I purchased a $3 from Sally's now it last loner. The sticks all are broken. Could not sharpen with any sharpeners I already had reason for buying theirs. Lip pencil color just fell out, just buy an inexpensive one it's the same! The lip moisturizer fell out as well. The beach front bronzer is cool, but it recently got so hard on me, it wasn't adhering to brush, scraped with knife to try to loosen product, then I thought I'd try to crush and put in another container, it was so hard I had to apply a lot of pressure to break it! Granted, I had it over a year but I still have my Clinique that I had before this product. Trash! The liquid foundation made my skin feel like it was crawling after about 5 hrs of wear. Pitched it too. The mood stuck blush I love, I hope it doesn't get hard! The individual shadows are nice, but really too high for what you get. I love the twist mascara! If I bought anything again it would be the mascara.