As a first time buyer, I ordered the color "blonde". The box said "blonde" and the tube said "blonde"; the color was a dark CHARCOAL. This issue has been noted before by others in their reviews. Perhaps if you had dark hair this would not be an issue.
Others have mentioned there are two sites: one labeled "tatbrows" (note the plural) and the other as "tatbrow". I ordered from the site said to be genuine. The expense of returning the product ( re-boxing and packaging, postage and expense of gasoline to the P, O,)( plus my time) does not make it effective to hassle the return.
As an older person, I'm not very handy at uploading photos etc. As to the review, take it or not.
Buyer Beware!